Top 5 Social Apps Performance on Unified Platform in Africa Q1 2023

In the first quarter of 2023, the top 5 social apps in Africa showed varying trends in downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

TikTok experienced a dynamic quarter. Weekly revenue peaked at around $360K in late January but saw a decline towards the end of March, settling at approximately $204K. Downloads started strong at 2.05M in late December but gradually decreased to around 1.37M by the end of March. Active users fluctuated slightly, starting at 41.3M in early January and ending at approximately 39.7M.

Bigo Live - Live Streaming App also had notable activity. Weekly revenue saw a peak of nearly $57K in late January but dropped to about $22K by the end of March. Downloads were relatively stable, with a high of 179K in late January and a low of 133K in mid-March. Active users ranged from 1.43M to 1.53M throughout the quarter.

Tango - Live Stream, Video Chat showed a steady revenue trend, with its highest weekly revenue being around $38K in mid-February, then declining to about $16K by the end of March. Downloads peaked at 49K in mid-February but saw a significant drop to around 16K by the end of March. Active users began at 508K in early January and decreased to approximately 473K by late March.

Poppo live had a more modest performance. Revenue peaked at around $7.9K in early January, then fluctuated to around $6.2K by late March. Downloads reached a high of 20K in mid-January but fell to approximately 10.7K by the end of March. Active users remained relatively stable, hovering around 54K throughout the quarter.

Chamet - Live Video Chat exhibited growth in revenue, starting at around $4.4K in late December and peaking at $6.5K in late February, before settling at about $4.9K by the end of March. Downloads followed a similar pattern, with a high of 4.7K in mid-February and a decrease to approximately 3.5K by late March. Active users increased from 15.5K in late December to around 18.7K by the end of March.

These insights highlight the diverse performance trends of the leading social apps in Africa during Q1 2023. For more detailed analytics, visit Sensor Tower.